As consumer behavior fragments and accountability intensifies, marketing organizations must move faster, reduce complexity, and connect investment to measurable business outcomes. At CES 2026, Omnicom leaders introduce the next evolution of Omni, Omnicom’s marketing intelligence platform rebuilt to unify strategy, creativity, media, and commerce into a single, intelligence-driven system. Attendees will gain a clear view into how predictive intelligence, industrial-grade identity, and agent-based AI enable more connected, outcome-oriented decision-making at a global scale with local precision.

The session features a candid discussion with senior leaders from Clorox and Bayer on where complexity slows growth today and what modern marketing leaders now demand from their platforms. This is a live, operating system delivering real impact—offering a practical blueprint for how brands can turn fragmentation into competitive advantage in 2026 and beyond.